This 8-week program, The Land Goldmine Fast Track, is designed to position agents as specialized authorities in the lucrative and often-overlooked land market, transforming them from general practitioners to highly profitable land experts. Taught by KW MAPS Coach Kristen Cronin and KW Land Division Leaders, the course provides the necessary mindset shift, models, and practical tools to capitalize on the multi-million dollar opportunities that residential-only agents are currently missing.
The coaching combines Keller Williams MREA models (Economic, Lead Gen, Budget) with highly specific land expertise (valuation, due diligence, creative strategies like assemblage and leases). Participants will move past the fear of complex land deals by learning where the leads live, how to market themselves as the local land authority, and how to execute transactions flawlessly. The core objective is not just knowledge acquisition, but immediate implementation: the program provides a resource toolkit, actionable conversation frameworks, and culminates in a personalized 90-day action plan to ensure agents secure their next land deal right away.
Core Program Deliverables:
> Apply the KW Models to land sales, mastering MREA frameworks for predictable growth.
> Master High-Value Niches (e.g., agricultural, recreational, and investment properties).
> Generate New Leads using specialized conversation frameworks and intentional referral strategies.
> Navigate Land Due Diligence and complex contracts, ensuring flawless transactions.
> Build an Expert Brand with targeted marketing to own the local land authority position.
> Finalize a 90-Day Plan to immediately execute strategies and secure the next land deal.
Total Investment: $248 - Two Payments of $124
11:00 AM CST (12:00 PM ET, 10:00 AM MT, 9:00 AM PT)
Program Schedule:
Session 1: April 7, 2026
Session 2: April 14, 2026
Session 3: April 21, 2026
Session 4: April 28, 2026
Session 5: May 5, 2026
Session 6: May 12, 2026
Session 7: May 19, 2026
Session 8: May 26, 2026
Please note dates are subject to change. The billing date for this program is on the 1st of every month; please be aware that your billing date will be adjusted to the 1st of the following month after your initial payment of the program.
All calls are recorded for playback purposes. Clients will have access to all recordings and materials for 60 days after the conclusion of the final session.